Thrive Capital Portfolio Careers

Product and Content Marketer

Base Power Company

Base Power Company

Marketing & Communications, Product
Austin, TX, USA
Posted on Apr 9, 2025

At Base we believe that the world needs reliable and abundant power to maximize human prosperity. Our team is on a mission to affect this future. We are tenacious engineers and operators who have solved hard problems and are here to do it again.

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a talented product and content marketer to join us and help shape the future of our brand.

Responsibilities:

  • Own the product marketing strategy: test, learn, and adjust to find the right message across products, audiences, and channels.
  • Build a strong content marketing function, including SEO content, sales tools, and lifecycle materials.
  • Be the voice of our members—build a network of customers and future audiences to better understand their needs and goals.
  • Develop and launch an effective field and event marketing functions.
  • Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

Required Skills / Qualifications:

  • 3+ years of experience in a product marketing or content marketing role.
  • Previous experience working at an early-stage startup or similar environment.
  • Ability to work cross-functionally and excel in unstructured environments.
  • Excellent written and verbal communicator.
  • Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

Preferred Skills:

  • Experience with field marketing, paid marketing, and/or brand marketing.
  • Strong marketing intuition.
  • A passion for storytelling and building brands.
  • Analytical mindset with an eye for data-driven improvements.

Why join Base?

  • Make an impact: contribute to sustainable, reliable energy solutions that are shaping the future.
  • Innovate and grow: be part of a dynamic, fast-growing team at the forefront of IoT and energy technology.
  • Advance your career: enjoy competitive compensation, benefits, and clear opportunities for professional growth.

If you're passionate about technology and want to make a real difference in power grid stability and energy reliability, we’d love to hear from you. Apply today and help us build the future of energy.