Product Marketing Manager
Fabric
Marketing & Communications, Product
New York, NY, USA
USD 90k-120k / year
Posted on Jul 31, 2025
Product Marketing Manager
New York City
Marketing
Hybrid
Full-time
Fabric Health is a leading healthcare technology startup revolutionizing how patients access and experience care. Our innovative platform reimagines how patients connect to care—delivering personalized guidance, tailored engagement, and intuitive experiences throughout their healthcare journey. We are a passionate, mission-driven team committed to improving healthcare outcomes and expanding patient access to high-quality, personalized care.
Some of Fabric’s customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain. Fabric is backed by Thrive Capital, GV (Google Ventures), Salesforce Ventures,Vast Ventures, BoxGroup, and Atento Capital.
About the Role
We are looking for a proactive, strategic, and autonomous Product Marketing Manager to join our growing team. In this role, you will help shape how our portfolio of healthcare technology products is positioned and brought to market. You will play a critical role in crafting messaging that resonates with our target audiences and drives engagement across our platform. You will collaborate closely with teams across Product, Sales, Customer Success, Strategy, and Marketing to launch new products and features, differentiate Fabric in a competitive market, and strengthen our story for buyers and customers.
As a Product Marketing Manager, you will:
- Develop and own product positioning, messaging, and value propositions for key products and segments that reflect customer needs and market trends.
- Drive go-to-market strategy for new product launches and major feature releases.
- Collaborate with the marketing team to create thought leadership content, case studies, and product storytelling tailored to health systems, payers, and employers.
- Create and update sales enablement materials such as pitch decks, one-pagers, and battlecards.
- Maintain and share competitive intelligence that supports Sales and Customer Success in winning and retaining customers.
- Gather and analyze voice-of-customer feedback in partnership with Product and Customer Success teams to inform roadmap and messaging.
- Support Product, Sales, and Strategy teams in developing ROI narratives and communicating the value of Fabric’s solutions.
Requirements
- 3+ years of experience in product marketing, preferably in healthcare technology, SaaS, or B2B enterprise.
- Relevant experience in consulting or marketing strategy will also be considered.
- Ability to translate complex or technical concepts into clear, compelling messaging.
- Experience supporting sales with enablement materials and competitive positioning.
- Collaborative and adaptable, with the ability to navigate ambiguity in a fast-paced environment.
- Excellent storyteller with an eye for content and design, and the ability to tailor messaging to different audiences
- Strategic mindset with initiative and follow-through
Bonus Points
- Familiarity with the healthcare industry, especially marketing to health systems, payers, and/or employers
Expected compensation range for this role is $90,000-120,000 for NYC-based candidates; range may vary for candidates outside of the NYC metro area. Compensation is dependent on experience, overall fit to our role, and candidate location. Expected compensation ranges for this role may change over time. If your compensation requirement is greater than our posted salary ranges, please still consider applying to our role. We will make a determination as to whether an exception can be made.
Learn more about Fabric
At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.
#LI-Remote
First name *
Last name *
Email *
LinkedIn URL *
Phone number *
Location *
Resume *
Click to upload or drag and drop here
Cover letter
Click to upload or drag and drop here
How did you hear about this job? *
If you selected 'Other,' please specify where you heard about us. If you selected 'Employee Referral,' please provide the referring person's full name.
Are you authorized to work in The United States for any employer? *
Do you now or will you in the future require employer-sponsored visa authorization to work in the United States (e.g., H-1B, TN, etc., including after the expiration of a student visa's work authorization)? *
Which state are you currently based in? *
What specifically about Fabric Health's mission, approach, or products resonates with you, and how do you envision your skills and experience contributing to our vision? *
This is a hybrid role and requires commuting to the office 2–3 times per week. Are you open and able to commute to the office on a regular basis? *
One of the perks of being in the office is getting to work closely with your manager and connect in person with some of your amazing peers. The space itself is great—with phone booths for private calls, spacious conference rooms for team meetings, and a common area stocked with snacks and an espresso machine. It's a fun and collaborative environment that makes coming in worth it!
Describe your experience writing different types of marketing content for the healthcare technology industry (e.g., blog posts, whitepapers, case studies, website copy, presentations). Please provide examples or links if possible. *
To help us better evaluate your candidacy, please provide links to any relevant sample work (e.g., case studies, white papers, project summaries, etc.) that showcases your experience and impact.
Please note that anything you share should be public information and not confidential with a current or previous employer.
Voluntary Self-Identification
To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.
Gender
Race
Race and ethnicity descriptions
Voluntary Self-Identification of Veteran Status
VEVRAA requires Government contractors to take affirmative action to employ and advance in employment protected veterans. To help us measure the effectiveness of our outreach and recruitment efforts of veterans, we are asking you to tell us if you are a veteran covered by VEVRAA. If you believe that you belong to any of the following categories of protected veterans, please indicate by making the appropriate selection.
Veteran status descriptions
Disabled veteran
A veteran who served on active duty in the U.S. military and is entitled to disability compensation (or who but for the receipt of military retired pay would be entitled to disability compensation) under laws administered by the Secretary of Veterans Affairs, or was discharged or released from active duty because of a service-connected disabilityRecently separated veteran
A veteran separated during the three-year period beginning on the date of the veteran's discharge or release from active duty in the U.S military, ground, naval, or air serviceActive duty wartime or campaign badge veteran
A veteran who served on active duty in the U.S. military during a war, or in a campaign or expedition for which a campaign badge was authorized under the laws administered by the Department of DefenseArmed Forces service medal veteran
A veteran who, while serving on active duty in the U.S. military ground, naval, or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985 (61 Fed. Reg. 1209).Veteran status
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
By applying you agree to Gem's terms and privacy policy.
Save your info to apply to other roles faster & help employers reach you.
Req ID: 207