Marketing Specialist, Paid Search

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs, and soccer brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums, or on-site at the world’s biggest sporting events. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com), FansEdge (www.fansedge.com), and Kitbag (www.kitbag.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, WWE), major media brands, and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Paris Saint-Germain, Chelsea, Aston Villa)

Fanatics Commerce is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies.

We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel.

The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus."

Key responsibilities:

• Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.
• Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue.
• Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.
• Collaborate with Google, Bing, and technology partners on new features and advancements within the space.
• Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives.
• Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

Requirements:

• Experience with campaign management & optimization.
• Experience managing automated bid strategies & other automated practices within the digital marketing space.
• Up to date on latest PPC industry trends & developments.
• Strong business reporting skills for data-driven decision-making.
• High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
• Strong quantitative skills and experience utilizing scientific analytic methods.
• SQL familiarity is highly preferred.
• Exceedingly detail-oriented and responsible.
• Able to manage multiple tasks concurrently and work under pressure.
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).

Experience:

• Bachelor’s degree preferred.
• 1-2 years of experience of Google/Bing campaigns management and optimization.
• Comprehensive knowledge of Paid Search (PPC) or Google Shopping.

The salary for this position is between $70,000 and $85,000 per year, in compliance with California’s salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location. In addition to the salary, we offer a comprehensive benefits package, including:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development opportunities
• Flexible work arrangements

We are committed to providing a supportive and inclusive work environment.