Digital Marketing Manager, China - Fanatics Collectibles

Fanatics Collectibles is seeking a digitally fluent and growth-oriented Multi-Channel Digital Marketing Manager to lead our performance and content marketing strategy for the China market. This individual will play a pivotal role in launching and scaling our presence across major digital platforms, combining data-driven paid media execution with compelling brand storytelling and content adaptation to drive customer acquisition, engagement, and loyalty.

This role is ideal for a marketer with strong experience in both paid acquisition and local content marketing, with a proven ability to manage campaigns across China’s unique digital ecosystem (e.g., Douyin, WeChat, Xiaohongshu, Tmall).

Key Responsibilities

Social Content & Channel Strategy

• Work with 3^rd party social agency to develop and manage a localized content calendar aligned with product drops, holidays, fan culture moments, and collector trends.
• Coordinate the creation of brand content (short-form video, articles, livestreams, influencer seeding) for platforms including Douyin, WeChat, Weibo, and Xiaohongshu.
• Partner with global creative teams and local agencies to ensure brand-aligned execution and platform-native storytelling.

Official Community Operations​

• Work with 3^rd party agency to build and manage Topps official communities based on different categories (Basketball, Soccer, Entertainment etc.)
• Foster active community engagement through regular engagement program, themed activities, product sharing, and exclusive content & experience.
• Leverage community core users to develop consumer insights to support key business decisions and project planning

Membership Program Design & Loyalty Marketing​

• Design and launch a comprehensive membership program tailored to collectors’ enthusiasts, including program branding, tiered benefits, exclusive product and experience offerings
• Develop data-driven campaigns to increase member acquisition, engagement, and retention
• Based on member data insights to identify user behavior patterns, refine benefit structures, and optimize operation tactics

Data & Insights

• Support marketing director to track and report on marketing KPIs across paid and organic efforts; extract insights and translate them into actionable campaign refinements.
• Provide post-campaign analysis, competitor benchmarking, and quarterly reporting to leadership.

Innovation & Trends

• Stay at the forefront of China’s digital marketing trends, experimenting with emerging content formats, platform features, and creator partnerships.
• Monitor competitor strategies and fan/collector engagement trends to inform strategy evolution.

Required Skills & Qualifications

• 6+ years of experience in digital marketing, with hands-on campaign execution across performance media and content marketing in China.
• Expertise in managing campaigns on platforms like Douyin, Xiaohongshu, Tmall, JD, WeChat, and Weibo.
• Strong storytelling instincts and knowledge of China’s fandom, collector, or pop culture segments is a plus.
• Data driven mind-set with basic knowledge of common data analysis tools and social media management platforms.​
• Excellent communication and negotiation skills, with the ability to collaborate cross-functionally and build relationships with external partners.​
• Fluent in Mandarin Chinese; professional proficiency in English for cross-functional collaboration.
• Collaborative and creative mindset, entrepreneurial spirit, and comfort working in a global fast-growth environment.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.