Strategic Initiatives Manager

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

The Strategic Initiatives Manager will serve as a cross-functional problem solver and strategic leader, driving high-priority initiatives that sit at the intersection of Strategy, Analytics, Benefits, CRM, and Partnerships. This role will support the Loyalty leadership team by owning special projects, coordinating enterprise-wide efforts, and standing up net-new capabilities until they are operationalized within the team. The ideal candidate is highly adaptable, detail-oriented, and thrives in ambiguous environments where structure and process need to be built from the ground up.

Responsibilities

• Lead special projects and cross-functional initiatives for the Loyalty team, including pilots and new experience concepts.
• Identify and size new growth opportunities for Fanatics ONE and FanCash, shaping early-stage strategy and investment recommendations.
• Develop business cases and strategic frameworks for new loyalty initiatives, evaluating fan impact, cost efficiency, and long-term scalability.
• Manage one-off enterprise projects that require both strategic framing and operational execution.
• Support FanCash and Fanatics ONE integration efforts across business units (Commerce, Collectibles, Gaming, Events), ensuring alignment and execution consistency.
• Partner with Strategy & Ops to translate data and insights into actionable recommendations for the loyalty roadmap and reinvestment strategy.
• Act as an internal consultant for Loyalty, tackling ambiguous growth questions and providing structured recommendations to leadership.

Experience and Skills

• 4-6 years of experience in consulting, business operations, strategy, or program management, ideally within loyalty, gaming, sports, or consumer technology.
• Strong problem solver with proven ability to develop strategic recommendations and business cases.
• Exceptional project management skills, with experience managing multiple complex initiatives.
• Strong communicator with experience preparing and presenting executive-level strategy materials.
• Solid analytical skills, with the ability to partner with data teams and interpret findings into actionable insights.
• Highly collaborative team player with the ability to influence across functions and levels.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA a plus.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $130,000 to $150,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.