The Role
We’re looking for a Senior Manager, Performance Creative – Casino to lead the development and execution of creative assets that drive acquisition, engagement, and retention for our Casino products. In this role, you’ll own the Casino creative production strategy end-to-end — from brief to delivery — ensuring output is high quality, on brand, and performance-driven.

You’ll partner closely with the Senior Director, GTM & Performance Creative to translate go-to-market priorities into best-in-class creative, working across paid media, lifecycle, and partner channels. You’ll manage creative needs, prioritize workloads, and collaborate with both internal teams and external partners to deliver campaigns that perform against business goals.

This role sits at the intersection of creative excellence, operational precision, and data-driven iteration — ideal for a creative leader who can move fluidly between big-picture storytelling and tactical execution.

You’ll also provide day-to-day leadership to an Associate, supporting workload management, prioritization, and professional development within the Performance Creative team.

Responsibilities

• Own creative production strategy and prioritization for the Casino vertical.
• Help define full-funnel creative coverage and priorities across channels, facilitating alignment, documentation, and final sign-off.
• Manage end-to-end creative delivery — from briefing through review, QA/QC, and final sign-off.
• Ensure all Casino assets meet creative quality standards, brand consistency, and channel requirements.
• Partner with agencies and production partners (e.g., Monks) to deliver on creative needs efficiently and effectively.
• Drive creative exploration and innovation for Casino, testing new visual systems, messaging frameworks, and AI-enabled workflows.
• Partner with Media and Analytics to interpret performance data and apply learnings to future creative iterations.
• Maintain clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity.
• Share creative performance updates, testing results, and insights in GTM forums and weekly reviews.
• Collaborate with the Brand, Commercial, Product Marketing, Legal, Creative Ops partners to evolve production processes and standards.

Qualifications

• 7+ years of experience running marketing campaigns, producing creative assets, and managing performance or integrated marketing initiatives — ideally within a Casino, gaming, or high-growth digital environment.
• Strong understanding of digital acquisition channels (social, app networks, search, CTV, affiliates) and performance creative principles.
• Proven track record managing multiple partners, agencies, and timelines in a high-volume, fast-paced environment.
• Familiarity with Airtable, Figma, Google Suite, Adobe CC, Canva, and creative review tools.
• Deep experience integrating data insights into creative strategy and iteration.
• Excellent communication, prioritization, and problem-solving skills.
• Comfortable operating across matrixed teams and managing shifting priorities with clarity and control.
• Curiosity and comfort exploring new production models, creative technology, and generative AI tools.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.