Overview

As the Manager of Online Casino Growth Strategy & Ops at Fanatics Betting & Gaming, you will own the development and execution of our commercial strategy for new customers on Fanatics Casino. You will be responsible for creating and optimizing early life user experiences, from sign-up to first meaningful action, ensuring customers understand and experience the value of Fanatics Casino from day one.

You will lead the promotional strategy for new customers, refine user journeys to maximize conversion and engagement, amplify the brand’s key reasons-to-believe (RTBs), and optimize the sign-up funnel to remove friction and improve performance. This role is both strategic and hands-on, requiring a balance of analytical rigor, customer-centric design, and commercial acumen.

The ideal candidate thrives in a hyper-growth environment, can manage multiple high-impact initiatives simultaneously, and brings fresh, actionable ideas that deliver measurable results.

Responsibilities

• Own the first 14-day promotional strategy – Develop and execute early life promotional offers that drive conversion, engagement, retention and first time players.
• Design & optimize user journeys – Map, analyze, and enhance early life customer flows to deliver a seamless and compelling onboarding experience.
• Amplify key RTBs – Ensure the brand’s strongest selling points are communicated effectively throughout the early life journey.
• Optimize the sign-up funnel – Identify and remove friction points in the sign-up and verification processes to improve conversion rates.
• Partner with cross-functional teams (Marketing, Product, CRM, Analytics, and Creative) to deliver cohesive early life campaigns and experiences.
• Analyze performance data, test new initiatives, and iterate quickly to improve KPIs including conversion rate, week 2 retention, and awareness of key differentiators.

Experience and Skills

• 2–4 years of experience in commercial strategy, growth marketing, analytics, consulting or customer lifecycle management (experience in betting, gaming, or e-commerce is a plus).
• Proven track record in developing and executing customer facing strategies that drive measurable growth.
• Strong analytical skills with experience using data to inform decision-making; proficiency in SQL or other analytical tools is a plus
• Excellent communication skills with experience presenting insights and strategies to senior leadership.
• Highly organized, able to prioritize and deliver multiple initiatives simultaneously in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Passion for gaming, sports or entertainment is a plus

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $105,000 to $125,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.