The Integrated Marketing Associate helps plan and execute omni-channel campaigns across the sports calendar year. You will support end-to-end campaign management, ensuring the Fanatics Sportsbook brand shows up consistently across paid media, organic social, CRM, product, retail, partnerships, and press. This role is ideal for a highly organized, detail-driven marketer who thrives

in fast timelines and cross-functional coordination.

Responsibilities

• Support day-to-day management of integrated campaigns across key sports moments (NFL, NBA, March Madness, playoffs)
• Build and maintain campaign calendars, timelines, deliverable trackers, and cross-functional workflows.
• Coordinate omni-channel go-to-market plans across paid media, CRM, social, influencer/talent, press, product, and retail.
• Develop and manage integrated creative briefs and channel briefs that translate strategy into execution.
• Ensure consistent messaging, offer mechanics, and creative alignment across all channels and touchpoints.
• Manage cross-functional standups, reviews, and approvals to drive clarity and accountability.
• Support QA to ensure accuracy, timing, and proper flighting.
• Track campaign performance and support post-campaign recaps with insights, learnings, and next-step recommendations.
• Maintain internal templates, best practices, and playbooks that enhance speed and campaign quality.
• Assist with talent, partnership, and experiential campaign coordination as needed.

Required Qualifications

• 2–4 years of hands-on experience in integrated marketing, campaign management, social/content marketing, brand marketing, or related cross-functional roles.
• Exceptional project management, timeline ownership, and attention to detail.
• Ability to translate strategy into actionable next steps for cross-functional teams.
• Comfort managing multiple simultaneous campaigns under tight timelines.
• Clear, concise communicator who can work effectively with creative, brand, media, product, and leadership stakeholders.
• Strong understanding of sports culture, seasonal sports rhythms, and bettor behavior.

Nice to have

• Experience in sports, gaming, entertainment, or regulated industries.
• Familiarity with integrated campaign analytics and post-campaign reporting.
• Experience supporting talent/influencer campaigns or partnership marketing.
• Working knowledge Airtable or similar workflow tooling.

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary Range: $70,000-$80,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed).

No visa sponsorship available.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.