Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.

We are seeking a Senior Manager, App Strategy & Operations to support the development of commercial strategy and initiatives that grow engagement with Fanatics app users. This is a highly critical role that requires experience leading cross-functional teams in matrixed organizations. The ideal candidate has a customer-first mindset and is passionate about leveraging data and insights to build engaging customer experiences that deliver business results.

Key Responsibilities

• Support Senior Director on the development of the overall Fanatics app customer value proposition, defining the role of Shop, Free-to-Play, Scores, Ticketing and cross-sell to other Fanatics apps and experiences in driving user engagement.
• Drive development of Fanatics app-specific commercial objectives and targets, partnering with Analytics, Finance and Product to define key metrics and stand up dashboards and reporting processes (e.g. weekly business reviews) that measure app performance at both the customer and the proposition level.
• Identify, sell in and lead implementation of new app propositions and commercial initiatives (e.g. seasonal campaigns, new features), partnering closely with Product, Marketing, Analytics and other stakeholders.
• Partner with Product, Design, Research & Insights and Analytics teams to assess the competitive market, identify pain points with current experiences and recommend opportunities for testing & optimization.
• Influence product roadmap prioritization with clear POV on expected customer and business impact.

Qualifications

• Bachelor’s degree preferred.
• 7+ years of experience in commercial strategy, go-to-market strategy, product marketing or digital product experience within fast-growing consumer businesses.
• Strong strategic thinker who can translate market trends, customer insights, stakeholder priorities and internal focus areas into actionable strategic roadmaps.
• Demonstrated experience leading large scale, complex projects requiring a high level of stakeholder engagement across multiple teams and business units.
• Excellent analytical, written and oral communication skills; able to explain complex concepts both simply and concisely.
• Comfortable working in a fast-paced, evolving environment with multiple priorities.
• Able to work out of the Fanatics NYC office a minimum of three days per week.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $140,000 to $167,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.