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Salesforce Engineering Manager

Fanatics

Fanatics

Sales & Business Development
United States
USD 144,400-237,500 / year + Equity
Posted on Jan 7, 2026

OVERVIEW

Fanatics Betting & Gaming (FBG) is building the industry’s most trusted, scalable, and fan-centric sportsbook experience. Our internal platforms—including Salesforce, backend services, API layers, automation frameworks, and CRM workflows—enable our teams to deliver best-in-class customer operations, marketing, support, and risk management.

As a Software Engineering Manager for Internal Platforms, you will lead a team of engineers who build and maintain both Java backend services and Salesforce platform capabilities. These engineers work across API development, microservices, integrations, Apex, Lightning Web Components, automation, and platform configuration. You will provide hands-on technical leadership, guide architectural direction, perform deep code reviews, troubleshoot complex issues, and ensure engineering excellence across all systems the team owns.

RESPONSIBILITIES

Technical Leadership & Hands-On Engineering

  • Actively review and approve pull requests across Java and Salesforce codebases, maintaining a high bar for software quality and maintainability.
  • Dive deep into technical issues, leading troubleshooting and root-cause analysis across backend integrations, distributed systems, and Salesforce workflows.
  • Lead architecture and design discussions for APIs, microservices, data flows, and Salesforce platform components.
  • Mentor engineers across Java (Spring Boot, AWS, Kafka) and Salesforce (Apex, LWC, Flows) technologies.
  • Drive adoption of engineering best practices including testing strategy, CI/CD standards, instrumentation, and architectural consistency.

Planning, Execution & Delivery Management

  • Own sprint planning, capacity modeling, and workload balancing to ensure predictable, high-quality delivery.
  • Develop milestone plans, proactively identifying dependencies, risks, and resource constraints.
  • Ensure sprint execution aligns with engineering standards, technical direction, and system reliability goals.
  • Monitor team throughput, quality metrics, and operational signals to drive continuous improvement.
  • Identify and mitigate engineering-level risks early, providing clear options and trade-offs.

Stakeholder Collaboration & Cross-Functional Alignment

  • Partner closely with Product Managers and TPMs to define requirements, refine scope, and translate features into actionable engineering tasks.
  • Collaborate with Operations, Support, Marketing, Data, Risk, and Compliance partners to ensure systems meet business and regulatory needs.
  • Communicate technical decisions, architectural changes, delivery timelines, and risks clearly and consistently.
  • Lead engineering contributions to change management, assessing system impacts, integration touchpoints, and rollout considerations.

Backend Engineering Leadership

  • Guide engineers in building and maintaining Java microservices, internal APIs, event-driven systems, and backend integration layers.
  • Ensure backend systems are performant, observable, resilient, and well-documented.
  • Drive improvements in reliability practices—including alerting, runbooks, dashboards, and post-incident processes.
  • Ensure clean integration patterns between backend services, Salesforce, and external systems.

Salesforce Platform Engineering Leadership

  • Lead engineering work across Salesforce schema design, automation, Apex/LWC development, platform configuration, and environment strategy.
  • Ensure engineers apply scalable, maintainable patterns for Salesforce workflows, triggers, flows, and custom components.
  • Guide integration strategy between Salesforce and backend systems (REST APIs, events, streaming frameworks).
  • Maintain strong data integrity, access control, and security standards across the Salesforce ecosystem.

Operational Excellence

  • Lead root-cause analysis and post-incident reviews, driving long-term engineering improvements.
  • Ensure systems include strong observability (metrics, logging, tracing) and performance tuning.
  • Identify systemic issues—technical debt, architectural shortcomings, or process gaps—and drive targeted engineering solutions.
  • Foster a culture of accountability, reliability, and continuous learning.

QUALIFICATIONS

Required

  • 2 or more years of engineering leadership experience with direct involvement in technical decision making.
  • 5 or more years of engineering experience with strong proficiency in Java, Spring Boot, AWS, distributed systems, and API development.
  • Ability to deeply review and guide both Java and Salesforce engineering work
  • Experience troubleshooting distributed systems, backend integrations, and Salesforce platform issues.
  • Experience managing sprints, engineering capacity, and predictable delivery processes.
  • Excellent communication skills for working with Product, TPM, and cross-functional stakeholders.
  • Proven ability to mentor engineers and elevate engineering standards.

Preferred

  • Experience with Kafka or other event-streaming systems.
  • Salesforce platform certifications (Administrator, Developer, Architect).
  • Experience integrating Salesforce with Java-based services, event-driven systems, or middleware.
  • Experience in high-availability, regulated industries such as gaming, fintech, or payments.
  • Experience managing remote or distributed engineering teams.
  • Familiarity with CI/CD pipelines, DevOps tools, and observability frameworks.

Ready to build the future of sports betting? If you possess some of these skills but not all of them, we still encourage you to apply!

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. *Salary range is listed in USD: $144,400 - $237,500 per year (actual salary will be determined in part by a successful candidate’s geographic location). In addition to base salary, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, and more. We’ll also give you $700 to set up your home office!


Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.