The Role
Fanatics Credit Card is seeking a strategic, data-driven Sr. Director of Growth to lead customer acquisition, retention, and lifecycle engagement across the full cardholder journey. This role will define how fans discover, adopt, and engage with the first-ever Fanatics Credit Card, partnering across CRM, product, analytics, and the broader Fanatics ecosystem.
You will own the growth vision, build the roadmap, and drive cross-functional execution to scale cardholder value and long-term loyalty.

What You’ll Do:

Strategic Leadership & Vision
● Define and articulate the long-term growth strategy for the Fanatics Credit Card, aligning with brand and enterprise objectives.
● Build actionable growth roadmaps and identify new opportunities across channels, partnerships, product, and audience segments.
● Bring creative, first-principles thinking to unlock breakthrough ideas and solve complex growth challenges.
● Stay ahead of emerging marketing trends (AI, platform shifts, creator economy, attribution advances) and proactively bring modern strategies to the business.
● Champion a test-and-learn culture across paid, owned, and emerging channels.
Performance Marketing & Acquisition
● Lead full-funnel acquisition across paid media (search, social, programmatic, affiliate) and high-impact surfaces across the Fanatics ecosystem.
● Own audience strategy, channel mix, budgets and optimization to drive efficient, high-quality acquisition.
● Build and maintain an experimentation framework to improve CPA, ROAS, conversion rate, and payback.
● Partner with analytics on attribution, forecasting, and investment insights.

Customer Retention, Lifecycle & Cross-Sell
● Develop a best-in-class lifecycle strategy that increases activation, usage, loyalty, and long-term retention.
● Own onboarding and early engagement programs that drive first purchase and FanCash behaviors.
● Build segmented, personalized journeys that integrate rewards, seasonal moments, and Fanatics ecosystem benefits.
● Identify and scale cross-sell opportunities across commerce, betting, collectibles, and events.
● Use insights and experimentation to optimize engagement and reduce drop-off across the lifecycle.

Cross-Functional Leadership
● Partner closely with product, analytics, brand, loyalty, and commerce teams to deliver a seamless end-to-end cardholder experience.
● Set KPIs, growth roadmaps, and executive reporting frameworks.
● Ensure compliance with legal, risk, and regulatory requirements.
● Manage agencies and external partners to execute the growth strategy.

What We’re Looking For:
● 10–12+ years in growth marketing, performance, lifecycle/CRM, or related roles.
● Strategic, creative thinker with deep expertise across paid media, experimentation, and funnel optimization.
● Proven lifecycle marketing experience across onboarding, retention, loyalty, and cross-sell.
● Experience in credit card, fintech, e-commerce, or loyalty-driven businesses a plus.
● Highly analytical, strong communicator, and skilled at influencing senior stakeholders.
● Passion for sports and Fanatics’ mission.

In NYC, the salary range for this position is $240,000 to $290,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.