The Role

Fanatics is building a leading global digital sports platform, with the Fanatics App as the front door to fandom. As part of this journey, the Foundations / MarTech team is a foundational growth and revenue engine - powering acquisition, lifecycle marketing, personalization, and attribution across the App and broader Fanatics Ecosystem.

We are seeking a Senior Product Manager, Foundations, to own the end-to-end MarTech and growth infrastructure roadmap for the Fanatics App and parts of the wider Fanatics Ecosystem. This role is accountable for translating complex business growth goals into scalable, reliable, and real-time marketing capabilities - spanning event instrumentation, Salesforce activation, SDK integrations, attribution, analytics, and experimentation.

This is a hands-on, highly cross-functional role that works closely with Mobile Engineering, Data Engineering, CRM/Lifecycle Marketing, Growth, Commerce, and Platform teams.

What You’ll Do Own the MarTech & Growth Platform Roadmap

• Own and execute the MarTech roadmap, including:
  • Real-time app → event ingestion (SDK-based)
  • Event message governance (inc. real-time lifecycle triggers)
  • Push, IAM, and CRM infrastructure
  • Revenue attribution and performance reporting foundations
  • Translate quarterly Growth priorities into clear product plans, sequencing, and delivery milestones.

Build Real-Time, Event-Driven Marketing Capabilities

• Partner with Mobile, Data, and Martech Engineering to:
  • Define and implement standardized app event schemas
  • Move the organisation from batch to near-real-time event-driven journeys.
  • Ensure stable, performant SDK logging across iOS and Android.

Enable Lifecycle, Personalisation & Growth at Scale

• Enable CRM and Growth teams to:
  • Trigger journeys based on real user intent.
  • Build audiences and segmentation based on behavioral, transactional, and loyalty signals.
  • Personalize messaging with product-level, pricing, FanCash, and loyalty context.
• Ensure suppression logic, edge-case handling, and data quality guardrails are built in from day one.

Operate as a Senior Cross-Functional Leader

• Act as the single product owner for MarTech initiatives spanning App, CRM, Data, and Growth.
• Write clear PRDs, technical requirements, and success metrics for complex platform work.
• Drive prioritisation, sequencing, and trade-offs across multiple teams and dependencies.
• Proactively identify risks around data quality, performance, identity stitching, and platform limits.

What We’re Looking For

• 6+ years experience as a Product Manager owning MarTech, Growth, CRM, or Data-heavy platforms for a consumer app or digital product.
• Proven experience shipping event-driven marketing or lifecycle systems at scale.
• Strong understanding of:
  • Mobile app instrumentation and SDKs
  • Salesforce Marketing Cloud (or equivalent CRM platforms)
  • Attribution platforms (e.g. AppsFlyer)
  • Analytics pipelines (Amplitude, Snowflake, CDPs)
• Comfortable operating at the intersection of product, engineering, data, and marketing.
• Highly structured thinker who can simplify complex systems and articulate clear plans.
• Strong written and verbal communicator, able to influence senior stakeholders.
• Experience working in fast-moving, multi-team environments with real business impact.
  

If you possess some of these skills but not all of them, we still encourage you to apply!

The salary range for this position is $147,250 to $200,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.