At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The Wholesale Lifestyle Lead for EMEA will own and grow our lifestyle focused wholesale business across fashion, premium and culture led retail channels. You will own and lead the strategy of our Lifestyle brands in this channel: Mitchell and Ness, Fanatics, Nike and Champion.

You will also manage and lead a team that will represent our brands with the relevant retailers, an be responsible for profitable revenue growth, building long term partnerships and ensuring brand integrity across all lifestyle doors.

How you will make an impact:

• Build sales strategies for our Lifestyle Brands : Mitchell and Ness, Nike, Fanatics and Champion
• Work collaboratively with product and marketing to bring the right products, with the right story to the right retailer
• Own and manage the portfolio of lifestyle and fashion led wholesale accounts
• Identify and onboard new lifestyle wholesale partners where strategically relevant
• Achieve sales targets, margin objectives and distribution goals
• Lead account negotiations – pricing, margin, markdown support
• Drive the GTM process for the above brands - develop seasonal sell in strategies aligned to brand direction and market trends
• Define the segmentation of the brands within the wholesale portfolios
• Utilization of in line product vs exclusives (SMU)
• Build senior level relationships with key buyers and decision makers
• Ensure strong execution of seasonal launches and key trading moments (i.e. NFL Games)
• Support and guide wholesaler sell thru
• Account management – Key account plans, quarterly meetings

What you bring to the team:

• 7 to 10 years’ experience in wholesale sales within Lifestyle, fashion or athleisure
• Proven experience in managing and growing multi million (value) accounts
• Experience influencing product strategy and seasonal assortments
• Strong understanding of Lifestyle retail channels (fashion premium, street/ culture)
• Strong negotiation and relationship – management skills
• Confidence and experience of operating with buying directors/ GMs
• Commercial acumen with strong forecasting and analytical ability
• Experience working with International or multi territory accounts
• Self-starter ability that thrives in fast paced environment
• Relationship driven but commercially astute
• Strong communication and influencer

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You’ll Work and What’s required:

This is a remote based role with occasional travel to the Manchester Head Office

What’s in it for you:

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.

Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.

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The Wholesale Lifestyle Lead for EMEA will own and grow our lifestyle focused wholesale business across fashion, premium and culture led retail channels. You will own and lead the strategy of our Lifestyle brands in this channel: Mitchell and Ness, Fanatics, Nike and Champion. You will also manage and lead a team that will represent our brands with the relevant retailers, an be responsible for profitable revenue growth, building long term partnerships and ensuring brand integrity across all lifestyle doors.