As a Director, Media Strategy & Activation at Fanatics Betting & Gaming (FBG), you will lead the execution of our media strategy with a wide range of partners for Fanatics Casino. Reporting into the Senior Director, Media Strategy & Partnerships you will play a key role within the FBG Marketing team, as well as the wider Fanatics Betting & Gaming.

This is a critical appointment at a fast-growing US-based business within a unique category, offering an opportunity to work alongside a global team.

This role is open to hybrid based out of the New York office or Remote US.

Responsibilities

• Lead creation and execution of media campaigns with a focus on upper & mid funnel media, aiming to drive uplift to awareness, consideration, and additional brand-focused metrics
• Work closely with Senior Director, Media Strategy & Partnerships and other brand leaders to develop full funnel marketing strategies
• Manage day-to-day agency relationship, clearly translating business goals into actionable media briefs
• Present media strategies with precision to executive stakeholders on a recurring basis
• Oversee consistent, actionable media reporting for executive review
• Partner with internal Marketing departments (e.g. Creative, Brand, Analytics) to ensure seamless execution of promotions and campaigns
• Collaborate closely with legal, compliance, and responsible gaming teams to ensure media plans are in line with category expectations
• Monitor competition to identify new trends

Qualifications

• 10+ years of relevant Media experience
• Proven track record leading large-scale, multi-channel media budgets from start to finish
• Expert understanding of the role of media channels, including but not limited to: TV, CTV/OTT, OLV, Paid Social, Audio, OOH
• Expert understanding of media measurement
• Experience leading and managing agency partners
• Analytical mindset, with deep experience storytelling through data
• Possess a collaborative and can-do attitude, and passionate about the online casino industry
• Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
• Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
• Proven ability to work effectively cross-functionally with partner teams (e.g. Finance, Legal, etc.)
• Manager experience preferred
• Experience working in the online casino, sports betting, or a similar heavily regulated industry is a plus
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

If you possess some of these skills but not all of them, we still encourage you to apply!

The base salary range for this role is $143,450 per year - $200,000 per year*, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. *Salary range is listed in USD; ranges will change based on country of residence.

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com/

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.