Casino GTM Strategy Ownership

• Own the end-to-end go-to-market strategy for the Casino business, aligned to Winning ’26 “Smart Scaling” priorities.
• Define segmentation strategy, core messaging architecture, and RTB frameworks for key launches, seasonal moments, and always-on initiatives.
• Ensure every Casino GTM initiative is anchored in clear objectives, success metrics, and measurable commercial impact.
• Champion and embed a “challenger” brand approach across all Casino campaigns.

Integrated Campaign Leadership

• Set the strategic standard for integrated delivery across paid, owned, and earned channels.
• Lead rigorous, cross-channel communications planning to ensure consistency across the funnel while adapting messaging to channel best practices.
• Align cross-functional teams (App, CRM, Marketing, Media, PR/Social, and Brand) to execute cohesive campaigns and scaled BAU communications.
• Establish clear prioritization frameworks across tiered initiatives to ensure focus on highest-impact opportunities.

Cross-Functional Alignment & Governance

• Serve as the central strategic connector across Commercial, Product, Brand, CRM, and Performance teams.
• Drive clarity of ownership, timelines, and KPIs across all Casino GTM initiatives.
• Influence without authority to ensure executional excellence and strategic consistency.
• Elevate planning rigor through structured processes, clear briefing standards, and defined success measurement.

Performance Optimization & Test-and-Learn

• Embed data-driven decision-making into all Casino GTM planning.
• Leverage experimentation frameworks to optimize segmentation, messaging, channel mix, and scale.
• Surface actionable insights to inform future roadmap prioritization and investment decisions.
• Partner closely with Analytics and Performance teams to ensure transparent reporting and continuous improvement.

Scaling Impact

• Drive alignment between brand-building and performance-driving initiatives to maximize short- and long-term growth.
• Ensure Casino GTM efforts support broader enterprise objectives while maintaining category-specific differentiation.
• Continuously refine how we plan, execute, and measure GTM to improve effectiveness and operational leverage.

Required Qualifications

• 8 plus years of experience in go-to-market strategy, integrated marketing, brand strategy, or commercial strategy within a high-growth or performance-driven organization.
• Proven experience leading cross-functional GTM planning at scale across paid, owned, and earned channels.
• Deep understanding of segmentation strategy, messaging development, and funnel-based communications planning.
• Demonstrated ability to influence senior stakeholders and align multiple functions around shared commercial goals.
• Strong analytical orientation with experience leveraging data and test-and-learn frameworks to drive optimization.
• Experience operating in fast-paced, ambiguous environments with high standards of execution.
• Exceptional communication skills with the ability to translate strategy into clear direction for executive leadership and executional teams.

Preferred Qualifications

• Experience in online gaming, casino, sports, fintech, or other highly competitive, regulated industries.
• Familiarity with lifecycle marketing, CRM ecosystems, or app-based product environments.
• Experience operating within a challenger or disruptive brand context.
• Bachelor’s or Master’s degree in Marketing, Business, Strategy, or a related field.