Overview

As a Product Manager, Internal Tools at Fanatics Betting & Gaming (FBG), you will build and scale internal platforms and back-end systems that support the entire operations ecosystem across FBG. This role is focused on enabling operational teams—including promotions, rewards, loyalty, and customer support—through intuitive, scalable, and data-driven internal tools that power customer-facing experiences.

You will partner closely with operations, engineering, analytics, design, and a Senior Product Manager to define requirements, prioritize roadmaps, and deliver high-impact internal tooling. This role will also support chatbot and AI initiatives by helping translate operational needs into automation, intelligent workflows, and platform enhancements.

Responsibilities

• Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration
• Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem
• Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions
• Support chatbot and AI initiatives by collaborating with a Senior Product Manager, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences
• Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs
• Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users
• Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy
• Work with third-party partners as needed to enhance or extend internal tools and operational capabilities
• Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams
• Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences
• Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners

Qualifications

• 3 plus years of experience as a Product Manager, preferably in an agile, B2C digital product organization
• 3 plus years of experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality
• Experience building products for internal or operational users (e.g., promotions, customer support, risk, compliance, or content teams) preferred
• Familiarity with Salesforce-based tools or CRM / CMS platforms preferred
• Exposure to AI-, automation-, or chatbot-related product initiatives preferred, with the ability to support more senior product leadership in this space
• Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements
• Excellent written and verbal communication skills, with the ability to clearly articulate product decisions and tradeoffs
• Highly collaborative, with a track record of working cross-functionally across operations, analytics, design, and engineering teams
• Experience in the online gaming, betting, or casino industry is a plus, but not required

The base salary range for this role is $125,000-$156,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.