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Sr. Product Manager -Fanatics App Engagement

Fanatics

Fanatics

Product
New York, NY, USA
USD 155k-194k / year + Equity
Posted on Mar 13, 2026

Job Summary

Fanatics is building a leading global digital sports platform with the Fanatics App as the front door to fandom. The FanApp team is seeking a Senior Product Manager to define, build and scale compelling new user value across its iOS, Android apps with the goal of driving user engagement and retention. The Senior Product manager will oversee the Fanatics’ lightning fast Scores product and build new features that let users live their fandom in the App, giving them reasons to come to the App daily.

Responsibilities

  • Be a passionate subject matter expert on personalized, gamified consumer experiences and the sports/entertainment industry that drive everyday app visitation.
  • Develop a deep understanding of the Fanatics platform, assets, super fan customer base, and the unique position of Fanatics in the Sports industry
  • Leverage data, research, and competitive analysis to build the product strategy and roadmap that drives high weekly active users.
  • Partner with cross functional teams across Fanatics to write user stories, gather product requirements and execute the Product Roadmap to increase App engagement and retention
  • Partner cross functionally with with Engineering, Design, Operations and Marketing teams to build great features and get these features in the hands of users
  • Think through and articulate user flows, edge-cases and user journeys that produce unparalleled product quality and experiences for users
  • Contribute directly to product KPIs and related business objectives and metrics
  • Preferred working hours: Eastern Time Zone. Open to some travel to events and other Fanatics offices for various offsite and team meetings

Required Qualifications

  • 6 plus years experience as a Product Manager in agile B2C digital native app-focused product organization
  • Deep passion for sports, games, and fandom products, with a willingness to do what it takes to get the job done
  • Excellent communication skills, with an ability to simply articulate product outcomes and value propositions to leadership
  • Collaborative personality, with an ability to seamlessly work cross-functionally across different Product teams and teams at Fanatics
  • Can do attitude to influence others and lead cross functional teams to success

The base salary range for this role is $155,000-$194,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com


Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

We are building a global digital sports platform. Our vision is to serve sports fans around the world across their digital sports journey. Few passions are as strong as those that sports evoke. Sports provides connections, creates a sense of community, spans generations, inspires hope to achieve the impossible, serves as a platform for social change, and teaches the value of teamwork. We ignite these passions for global sports fans by offering an integrated, personalized, and immersive fan experience across our businesses, which today includes Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.