Content Producer - Marketing
Fanatics
We’re looking for a Marketing Content Producer with a passion for sports, collectibles, and digital culture to join our team. This role blends social media expertise with video production, motion graphics, and editing to create content that excites collectors, engages fans, and builds community around trading cards and memorabilia. You’ll play a key role in extending the fan experience—helping people feel closer to the athletes, moments, and collectibles they love, both physically and digitally.
This is an ideal opportunity for a creator, strategist, and storyteller who thrives at the intersection of sports fandom, collectibles, and digital innovation. The role requires a strong understanding of what resonates with both hobby verterans and digital-native audiences, an instinct for capturing timely and trending moments, and the creativity to produce content that bridges the physical and digital worlds.
What you will be doing…
Content Creation & Production
- Producing original short and long-form video content highlighting new product releases, live digital & physical pack breaks, athlete spotlights, and behind-the-scenes stories from the world of collectibles.
- Developing content for Topps’ digital collectible apps (e.g., Topps BUNT, Star Wars™ Card Trader, Topps Total Football, Marvel Collect!), showcasing drops, limited-time releases, challenges, and collector community milestones.
- Designing and animating motion graphics that bring products and digital collectibles to life in a dynamic, fan-first way.
- Edit and optimize content for platforms like TikTok, Instagram Reels, YouTube Shorts, and within app ecosystems.
- Capture and produce content surrounding athlete or celebrity signings, app and physical product launches, and at fan engagement events.
Social Media & Digital Engagement
- Managing and schedule content across major social platforms, tailoring storytelling to resonate with both traditional collectors and digital-first fans.
- Creating campaigns that bridge the gap between physical trading cards and digital collectibles, emphasizing the evolving integrated collector journey.
- Monitor performance metrics and adapt content strategies to drive fan engagement, retention, and app usage.
- Stay ahead of cultural and sports moments, seizing opportunities to spotlight digital collectibles in real time.
Collaboration & Strategy
- Partnering with product, marketing, and creative teams to bring cross-platform campaigns to life across physical and digital collecting ecosystems.
- Ensure content reflects the brand’s voice while celebrating the passion of the hobby and its fan communities.
- Support coverage of major sporting events, athlete partnerships, product drops, and in-app activations.
What you will bring…
- 2–4 years of experience in social media management, content production, or digital marketing, ideally in sports, entertainment, or gaming/collectibles.
- Strong proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) or equivalent creative tools.
- Proven ability to produce short-form, scroll-stopping content tailored to TikTok, Instagram Reels, YouTube Shorts, and app-native experiences.
- Deep knowledge of sports culture and the trading card/collectibles community, with an understanding of the rise of digital collecting.
- Strong storytelling ability to showcase the emotional connection between fans and their collectibles.
- Ability to thrive in a fast-paced, sports-driven environment with live moments and rapid deadlines.
- Bonus: Experience creating content for app store product pages, gaming platforms, or livestream environments.
In NYC, the salary range for this position is $70,000 - $85,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $64,400 - $78,200. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards