Senior Manager, Data & Analytics (Product)
Fora
About Fora
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
We are looking for a Senior Manager, Data & Analytics to take a lead building our product analytics capabilities and team. This person will report to our Director of Data & Analytics and partner closely with Product Management, Engineering, and Design to oversee analytics for large, high-complexity product areas at Fora.
In this role you will be a true player-coach, managing a small but growing team (starting with one analyst). You will role model what it means to do great product analytics through your own output, while simultaneously providing feedback and coaching to existing analysts and product managers to scale your approach. This role is an opportunity for someone who knows what best-in-class product analytics looks like, and how to make it happen.
Key Responsibilities
- Provide analytical leadership, partnering with senior leaders in product, engineering, and design to define success metrics, guide measurement strategy, and validate hypotheses through data.
- Perform hands-on technical data work, building performance measurement systems, validating hypotheses, and enabling operations.
- Design and maintain scalable data models, decision tools, and analytics infrastructure to empower self-serve analytics and derive insight.
- Lead deep-dive analyses that identify opportunities, inform strategy, and measure the impact of product initiatives and feature releases.
- Influence decision making in cross-functional pods through effective visualization, presentation, and written communication of your findings and recommendations.
- Lead and develop a team of analysts (starting with one direct report) to deliver high impact insights by providing strategic direction and hands-on support.
- Contribute to broader Data team strategy, project prioritization, and the continuous evolution of analytics best practices.
Requirements
- 7+ years in analytics, data science, or a related field within data. Experience in SaaS or marketplace products is a plus.
- 2+ years of experience in a people management role.
- Strong technical acumen, with expertise in SQL and experience with modern data tools and workflows (e.g., dbt, Python, BigQuery, Omni, Hex, or equivalents).
- Willing to roll up your sleeves and dig into the data, setting the standard for analytical excellence and curiosity.
- Demonstrated ability to mentor data analysts, effectively manage performance, and build highly motivated, engaged teams.
- Exceptional project management and organizational skills, including the ability to break down complex projects, anticipate risks, and deliver consistently high-quality outcomes.
- Experience running experimentation and causal inference methods, including A/B testing design, execution, and analysis.
- Ability to translate complex information into clear, actionable insights across all levels of stakeholder (business & technical).
- Entrepreneurial mindset and comfort working in an early- to mid-stage startup environment where ambiguity and pace are part of the fun.
- A collaborative, empathetic leadership style that emphasizes humility, openness to feedback, accountability, and continuous learning.
Compensation
Compensation for this role varies based on experience, with an indicative range of $140k–$190k + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.