Field Marketing Lead

Forus
Forus

Marketing & Communications

New York, NY, USA

Posted on Jun 19, 2026

Why you should join us

Forus is a generational opportunity to rethink how we bring new therapies to market, and our path to doing so is significantly de-risked – we have:

  • Exponential organic growth: We have product-market fit and are growing rapidly. Forus supports thousands of new patients every day, is spreading with doctors through word-of-mouth, and works with the largest biopharma companies in the world.

  • An AI-first business model: Our approach is distinctly enabled by AI, but our business gets stronger (not commoditized) as foundation models improve. We are building durability through two-sided network effects that compound over time.

  • Top tier investors: With the traction to support conviction in our model, we raised significant funding from top investors (Thrive Capital, General Catalyst, and Accel) to build an exceptional team of engineers and operators.

Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.

All full-time roles are in person in New York. You can learn more about working with us in the last section of this page.

About the role

As our first Field Marketing Lead, you will build the conference, event, and field marketing function from the ground up. This motion sits at the center of how we reach and grow our provider network and reach the most influential leaders in the industry. Your job is to put Forus in front of the physician audiences who need it most and turn their attention into adoption.

You will own strategy and drive execution end-to-end, serving as the connective tissue between our sales team and the field. You will decide where and how we show up, build the playbook and systems that scale the function beyond you, and own the budget and metrics that prove what's working. This is a high-leverage seat with a direct line to pipeline and growth.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If you join, you will:

  • Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we invest

  • Determine the right level of presence for each event, including booth, speaking slot, co-branded activation, or strategic dinner

  • Turn every conference, executive dinner, workshop, and more into a growth driver with pre-event outreach, on-site demo booking, and post-event follow-through in tight partnership with sales

  • Build the field marketing playbook, including the processes and best practices that scale the function

  • Own the event budget, tracking, and ROI measurement framework including lead tracking and pipeline

  • Lay the groundwork for Forus-owned events as the program matures

We’ll be most excited if you have:

  • 4–10 years in field marketing, event marketing, or conference-driven demand generation

  • A demonstrated track record of owning pipeline metrics — you know your SQLs, your CAC, and your cost-per-demo, and you've defended those numbers in pipeline reviews

  • Proven ability to build from scratch, having founded a function or operated in an environment where the playbook didn't exist yet

  • Experience working alongside sales leadership, with a track record of influencing GTM strategy

  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals

  • High NPS with your former teammates

Healthcare and/or physician audience experience is a strong plus — if you've worked a medical society conference circuit, we want to hear about it.

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We're excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with us

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

  • Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.

  • Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing.

  • Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.

  • Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins early will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

  • Fully covered medical, vision, and dental insurance.

  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody.

  • Unlimited paid time off (PTO) and 16 weeks of parental leave.

  • 401K plan setup, FSA option, commuter benefits, and DashPass.

  • Lunch at the office every day and Dinner at the office after 7 pm.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.