Program Marketing Manager
Imprint
Marketing & Communications
New York, NY, USA
USD 150k-180k / year + Equity
Location
New York
Employment Type
Full time
Department
Marketing
Compensation
- $150K – $180K • Offers Equity
Who We Are
Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.
Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.
Role Summary
As Marketing Program Manager, you will own the design, optimization, and execution of Imprint's end-to-end marketing workflow. This role is the operational engine behind campaign delivery—ensuring marketing initiatives move efficiently from intake through launch, on time and with measurable accountability.
You will build and enforce processes, SLAs, and planning rhythms that align Marketing, Creative, Lifecycle, Operations, and Go-to-Market teams. You will drive rigor, automation, and continuous improvement across a high-volume, cross-functional marketing operation supporting co-brand partners and internal stakeholders.
This is a hands-on role for someone who is energized by process optimization, project orchestration, and holding teams accountable to delivery standards.
What Success Looks Like in the First 90 Days
Designed and implemented an end-to-end marketing workflow covering intake, scoping, briefing, asset creation, QA, launch, and measurement
Established SLAs, SOPs, and rollout plan with clear accountability mechanisms across Marketing, Creative, Lifecycle, and Operations
Built and executed a planning motion in partnership with GMs and co-brand partners for the remainder of 2026, plus quarterly capacity-aligned plans
Delivered a recommendation and implementation roadmap for AI integration into workflow to drive efficiency and automation
Restored on-time campaign delivery for priority partner launches
Responsibilities
Own the design, implementation, and continuous optimization of Imprint's marketing workflow and process infrastructure
Build and enforce SLAs, work-back schedules, and Gantt charts that keep cross-functional teams on task and campaigns on track
Drive intake, scoping, and planning rhythms in partnership with GMs, co-brand partners, and internal stakeholders
Act as the operational owner of campaign delivery—ensuring work moves efficiently through Creative, Lifecycle, Marketing Ops, and Go-to-Market
Use data and process metrics to identify bottlenecks, measure adherence to SLAs, and surface accountability gaps
Build AI-driven automation and efficiency improvements into workflow (e.g., briefing, QA, reporting)
Partner with Marketing, Creative Design, Lifecycle, Marketing Ops, and Go-to-Market teams to align on capacity, timelines, and delivery standards
Maintain visibility and reporting on campaign status, blockers, and delivery health across leadership
Qualifications
Required
5-7+ years of marketing program management, marketing operations, or campaign operations experience
Demonstrated ability to design, implement, and optimize end-to-end workflows in high-volume marketing environments
Strong project management skills with experience building work-back plans, Gantt charts, SLAs, and process documentation
Proficiency with Google Sheets for project tracking, capacity planning, and process management
Familiarity with marketing and creative tools such as Figma, Braze, Jira, and Notion (understanding how they are used in workflow context)
Data-driven approach to tracking performance, identifying process gaps, and enforcing accountability
Comfortable driving rigor and holding cross-functional teams accountable to timelines and delivery standards
Natural inclination toward process optimization and operational excellence
Nice to Have
Experience in FinTech or high-volume e-commerce marketing environments (e.g., daily personalized email programs)
Familiarity with AI tools such as Claude (including Cowork and Claude Code), ChatGPT, or Braze AI Studio
Experience working with creative teams, lifecycle marketing, and marketing operations functions
Track record of implementing AI or automation into marketing workflows to drive efficiency
Perks & Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
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Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.
Compensation Range: $150K - $180K