Paid Media Specialist
Justworks
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
Justworks is seeking a Paid Media Specialist (Paid Social & Programmatic) to own and optimize our Paid Social and digital media campaigns. In this role, you will manage hands-on-keys execution of Paid Social (LinkedIn and Meta) and YouTube campaigns, while partnering closely with our media agency to support integrated brand campaigns across other digital channels.
You will collaborate deeply with creative, marketing operations, data analytics and external agency partners to ensure campaigns launch seamlessly, perform effectively, and ladder up to broader growth objectives. The ideal candidate has a strong foundation in paid media execution, an analytical and experimentation-oriented mindset, and a desire to grow into a full-stack digital marketer.
This is an execution-driven role that requires attention to detail, channel expertise, and the ability to translate data into insights and recommendations. You’ll help shape creative testing, audience strategies, and cross-channel activation to support measurable growth across the marketing funnel.
What You Will Work On
Campaign Planning, Execution & Optimization
- Plan, set up and launch Paid Social and Programmatic campaigns across Meta, LinkedIn, YouTube, and other key platforms.
- Manage ongoing campaign optimization to improve efficiency, hit performance targets, and scale high-impact tactics, ensuring best practices and precision in execution.
- Execute structured tests - including creative tests, landing page variations, audience refinements, bidding strategies, and placement experiments to drive channel efficiency.
Performance Monitoring & Reporting
- Build and update weekly and monthly performance reports.
- Maintain campaign calendars, budget pacing, and testing documentation for internal teams and agency partners.
- Analyze campaign data and translate insights into clear, actionable recommendations for internal stakeholders and leadership.
Briefing, Trafficking & Operational Support
- Develop creative briefs that clearly communicate messaging, objectives, and deliverables to internal and external teams.
- Support agency partners on brand media trafficking, ensuring timely asset delivery and alignment across CTV, podcast, audio, newsletters, OOH, and more.
- Partner with Analytics and Marketing Operations to ensure accurate tracking, targeting infrastructure, and data integrity.
How You Will Do Your Work
How results are achieved is as important as the results themselves. In this role, your impact will be grounded in the following competencies:
- Executional Excellence – You bring discipline, attention to detail, and strong operational rigor to campaign setup, trafficking, optimization and tracking.
- Analytical Acumen – You understand key performance metrics, interpret results, and translate insights into actionable next steps.
- Optimization Mindset – You embrace testing across creative, audiences, and channel tactics to drive continuous improvement.
- Collaboration – You build trust and alignment across internal teams and our agency partners, ensuring smooth execution and consistent communication.
- Strategic Curiosity – You connect day-to-day channel execution with broader marketing goals and are eager to expand your strategic skill set.
- Adaptability – You stay flexible and forward-thinking as platform changes, creative needs, and business priorities evolve.
All Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie – Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness – Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit – You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity – Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity – Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- 2-3 years of experience in digital marketing, with hands-on execution in Paid Social (Meta, LinkedIn) and YouTube advertising.
- Experience building, launching and optimizing ad campaigns with clear performance targets and KPIs.
- Strong understanding of audience targeting, creative testing, pixel tagging and platform best practices across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads/YouTube.
- Analytical mindset with the ability to interpret data, identify trends, and develop actionable insights.
- Experience writing creative briefs and collaborating with creative teams and/or external partners.
- Highly organized with strong attention to detail and operational rigor.
The base wage range for this position based in our New York City Office is targeted at $109,000.00 to $119,900.00 per year.
#Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.