About the Role

As Growth Marketing Manager, SEM, you’ll take end-to-end ownership of our most important growth channels, Google and Bing. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.

You’ll report to our Director of Growth and work closely with peers across Analytics, Finance, Product, and Creative. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.

This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Union Square.

Key Responsibilities:

• Own Google Search and Bing end-to-end: You’ll be fully responsible for strategy and hands-on execution, including account structure, budget allocation, testing roadmap, and daily optimizations.
• Drive SEM analyses from idea to action: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps that move the business forward.
• Lead strategic initiatives for your channels: From audience strategy to incrementality testing to forecasting, you’ll drive high-leverage projects that ladder up to our company-wide growth goals.
• Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, set goals for your channels, and ensure spend is driving efficient, scalable growth.
• Shape ad and landing page strategy: You’ll bring strong instincts and opinions to landing page and ad copy testing, ensuring we’re running the best possible ads and learning as much as we can from every dollar spent.

You’re a great fit if you:

• Have 3–5 years of hands-on SEM or performance marketing experience, with at least 2 years in Paid Search, ideally in a high-growth, fast-paced environment.
• Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends. You approach problems with first-principles thinking and a sharp strategic lens.
• Are an exceptionally fast learner who can quickly grasp new tools, concepts, and domains with minimal hand-holding.
• Have strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing.
• Are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing ad copy. You sweat the small stuff because it matters.
• Are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy.

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