Brand Design Manager - Growth
Plaid
Design, Sales & Business Development
San Francisco, CA, USA
USD 175,200-273,600 / year
Posted on Dec 17, 2025
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
We are Plaid’s Brand Design team — a group of brand designers, motion designers, and production designers who bring the Plaid brand to life across every channel. We partner closely with Product Design in a unified design organization that reports directly to the CEO. The Growth Marketing Design team drives all creative across paid media, email, webinars, landing pages, and campaigns that fuel Plaid’s growth engine.
As the Brand Design Manager for Growth Marketing, you will lead and mentor a team of brand and production designers, manage external agencies, and set creative direction across all growth marketing surfaces. You will design and deliver end-to-end campaigns that drive outsized impact and pipeline, while building scalable Figma templates, processes, and creative standards. The role includes overseeing production workflows to ensure efficient, high-quality output, partnering closely with Growth Marketing leads to develop campaigns from concept through launch, and working cross-functionally to track insights that inform future creative. You will also uphold and evolve the Plaid brand across all channels and contribute to the Brand Design leadership team and broader design culture.
Responsibilities
- Creating high-craft, high-impact creative that hits pipeline and performance goals
- Balancing velocity with quality in a fast-moving environment.
- Leading a team, both as a manager and as a direct contributor
- Establishing systems and rituals that scale with increasing demand
- Partnering closely with marketing stakeholders to ship work weekly
- Managing agencies and building an external creative bench
- Joining an incredible team filled with talented, passionate and humble designers and contributing to our design culture
Qualifications
- 7–10+ years of professional design experience
- 2–3+ years leading or managing brand designers and production designers
- A portfolio demonstrating strong craft across multi-channel marketing work
- Experience with performance marketing creative (paid social, display ads, email)
- Ability to coach designers while directly contributing to the work
- Experience building systems, templates, and scalable processes
- Strong communication and cross-functional partnership skills
- Bonus: experience with animation tools (Jitter), as well as production design tools designed for efficiency (Figma Buzz, Celtra, or Bannerflow); fintech/SaaS background; agency management
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
175200 - 273600 USD a year
The target base salary for this position ranges from $175,200/year to $273,600/year in Zone 1. The target base salary will vary based on the job's location.
Our geographic zones are as follows:
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles, Seattle, Washington D.C.
Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
Zone 4 - Raleigh-Durham and all other US cities
The base salary range listed for this full-time position excludes commission (if applicable), equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills, experience, and relevant education or training.