About Rent App

Rent App is a consumer fintech platform that makes paying rent simple and secure. Renters can pay landlords directly, split payments into installments, and build credit for free. Our product is deeply data-driven, from onboarding to long-term retention, and relies on sophisticated measurement and experimentation to optimize acquisition, conversion, and lifetime value.

The Role

We are seeking a Senior Marketing Analyst to play a key role in defining, measuring, and optimizing the performance of our acquisition and conversion strategies. You will work closely with marketing, product, and engineering to build reliable data pipelines, instrumentation, dashboards, and attribution frameworks that enable strong decision-making. This is a hands-on role with significant impact on marketing effectiveness, conversion rate optimization, and customer growth.

Responsibilities

• Design, implement, and maintain end-to-end measurement frameworks across acquisition, onboarding, and conversion using Segment, Mixpanel, Redshift, Metabase, and Supermetrics.

• Partner with product managers, engineers, and marketing leads to define metric definitions, tagging standards, and success criteria for campaigns and experiments.

• Build and own analytical dashboards and automated reports that provide visibility into campaign performance, funnel conversions, and growth metrics.

• Identify, troubleshoot, and resolve data quality issues across tracking, attribution, and reporting to ensure accuracy and trust in our data.

• Lead the analysis of A/B tests and other experiments to evaluate changes to onboarding and conversion flows.

• Develop and refine multi-channel attribution approaches to help the team understand incremental performance by channel and campaign.

• Translate complex analyses into clear insights and recommendations that improve CAC, ROAS, and overall acquisition efficiency.

• Contribute to a culture of analytical rigor, data literacy, and continuous improvement across the company.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or data analytics roles supporting acquisition and conversion optimization.

• Strong hands-on experience with Segment, Mixpanel, Metabase, and Redshift, with familiarity integrating marketing data via tools such as Supermetrics.

• Advanced SQL skills and comfort working directly in a cloud data warehouse environment.

• Proven experience designing, running, and analyzing A/B tests and product or marketing experiments.

• Solid understanding of attribution challenges across paid and organic channels.

• Ability to work closely with engineering teams to debug instrumentation and data pipelines.

• Excellent communication skills and the ability to present insights clearly to technical and non-technical stakeholders.

• Strong product mindset with curiosity to deeply understand user behavior and conversion flows.

Bonus

• Experience using Python or R for deeper analysis or modeling.

• Background in consumer fintech, marketplaces, or high-scale B2C products.

• Familiarity with data quality monitoring, alerting, and analytics best practices.

What Sets Us Apart

• Opportunity to own and shape marketing analytics at a fast-growing consumer fintech company.

• Close collaboration with product and engineering on highly iterative onboarding and conversion flows.

• A culture that values experimentation, accountability, and measurable impact.

• The ability to directly influence how efficiently we grow and acquire customers.

Department

Engineering, Product & Design

Locations

Lisbon