About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, check us out at sheingroup.com, instagram.com/sheinofficial and shein.com.

Founded in 2012, SHEIN has over 11,000 employees operating from offices around the world, with Global Headquarters located in Singapore and EMEA Headquarters in Dublin. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

Job Description:

We are seeking a highly motivated and experienced Growth Marketing Manager to join our dynamic team in Germany. The ideal candidate will have strong business acumen, a deep understanding of the German market, and be fluent in English. Proficiency in Mandarin is a significant advantage as it will facilitate communication with key teams in HQ.

Key Responsibilities:

● Develop and implement growth strategies tailored to the German market to drive customer acquisition and retention.

● Identify and establish new local acquisition channels to expand our reach within the German market.

● Conduct market research and analyze data specific to Germany to identify growth opportunities and optimize marketing campaigns.

● Lead sales-driven marketing campaigns, using data to monitor progress and ensure overall success. Focus on achieving growth objectives and continually optimizing efforts to meet or surpass targets.

● Collaborate with cross-functional teams, both locally and at headquarters, to align marketing strategies with business goals and ensure consistent messaging.

● Facilitate efficient communication between the German office and headquarters, translating and interpreting materials as needed.

● Build and maintain relationships with key local partners and influencers to enhance brand visibility and growth.

● Stay up-to-date with the latest trends and best practices in growth marketing and the local market landscape in Germany.

Qualifications:

● Bachelor's degree in Business, Communications, Marketing or a related field.

● Proven experience in growth or business development roles, with a strong focus on the German market.

● Fluency in English, both written and spoken; proficiency in German is highly preferred.

● Proficiency in Mandarin is a significant advantage.

● Strong analytical skills with the ability to interpret data and make data-driven decisions.

● High numerical sensitivity and strong analytical capabilities.

● Excellent project management skills with the ability to manage multiple projects simultaneously.

● Creative thinker with a results-oriented mindset and a passion for innovation.

● Strong interpersonal and communication skills, with the ability to work effectively in a multicultural environment.

● Deep understanding of the German market and culture is essential.