SKIMS is seeking an experienced Email & SMS marketing leader to grow our customer communications channels. Reporting into the SVP of eCommerce this individual will manage a team to grow the SKIMS.com CRM database and optimize performance of Email, SMS and Push channels.

Responsibilities

• Channel ownership across all email, SMS & push campaign programs for SKIMS engaging prospects & customers
• Establish channel-level targets relative to broader business objectives and robust reporting to track performance trends
• Own marketing calendar in partnership with brand marketing for all email, sms & push campaigns to support product launches & core collection features
• Lead any discovery and contracting of new CRM tools; defining requirements and managing to channel budgets
• Partner closely with Loyalty team to support loyalty campaigns & 1-1 customer communications
• List growth: implement strategies to grow email & SMS lists, push notification approvals and loyalty subscriptions– maintaining healthy deliverability and engaged cohorts through consistent list hygiene practices
• Segmentation strategy: Develop & implement segmentation strategies across all communication channels, with a consistent test & learn approach
• Batch email / sms program: utilize disciplined A/B testing program to consistently determine optimal send times, subject lines, creative formats and personalization elements for calendarized batch emails & sms, with the goal of improving open rates, click rates and revenue per send
• Trigger email / sms program: optimize existing trigger series to maximize purchase frequency, while introducing new trigger experiences to optimize subscriber engagement
• Push: determine optimal strategy for mobile push notifications to optimize mobile app engagement & sales
• Transactional: Business owner (in collaboration with other departments) of SKIMS transactional communications within email & SMS. Own customer touchpoint mapping and continued optimization of customer communications
• Reporting: Develop robust performance monitoring across all channels, presenting learnings to exec stakeholders
• Will lead team of 2 and work directly with: Brand marketing, graphic design, data & analytics, ecommerce, site merchandising, performance marketing
  
  

Key Skills And Experience

• 8+ years focused experience in CRM/Email marketing/Lifecycle Marketing in-house or agency
• Demonstrated experience growing substantial CRM list volume (5M+) and managing complex multi-channel lifecycle marketing programs
• Data-first mindset to building reporting dashboards and extracting performance learnings to guide marketing strategies
• Strong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging & reporting issues and work directly with developers on relevant projects
• Base level HTML, SQL or similar
• Experience building complex A/B testing roadmaps across all aspects of retention channels (segmentation, copy, creative, send times, personalization etc)
• Comfortable working autonomously to drive initiatives with cross-departmental leads
• Customer-obsessed, ability to consider “big picture” objectives to improve experience for SKIMS customers
• Must be in LA (3x week in-office)
  
  

$150,000.00 - $180,000.00 a year

Benefits And Culture

• 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts
  
  

Perks (HQ Location)

• Free weekly catered lunch at HQ – M/W/Th
• Dog-Friendly office
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
  
  

SKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.